Hello everyone, here we go again, It’s Christmas round-up time!
2024 has absolutely flown by, with lots of new developments with Adaptalux. I hope everyone has had a good year and looking forwards to the Christmas festivities over the next week or so. Let’s get stuck into it!
Adaptalux has pushed forwards again this year, introducing thousands more macro photographers to our innovative and creative lighting products. Our reviews say a lot about the products we produce, and we are tremendously happy with how our community is growing and complementing how our products enhance their photographs enormously.
It has now been over 10 years since I started Adaptalux! 11 years including University, when the Adaptalux Studio was first imagined, and I can’t quite believe how fast that time has gone. 10 years is also a critical milestone for any business, one of which we have now passed! To celebrate this milestone, we launched the limited edition Pod 3.0 a few months back, there are still only a few left ๐
There are plenty of products in development and in the pipeline for next year, so I am excited for what 2025 will bring and hoping some of my latest product ideas will bring even further enhancements to your photographs.
More Product Improvements
Continuous improvement is built into the heart of all of the design-based work I do, so when we identify something that can be improved, we do it! Here are some of the key product enhancements made this year:
- Improved Pod Mini software.
- Eco-friendly packaging!
- Pod 3.0 female connector improved further for increased connection reliability.
- Core iOS App update.
- Expanded the number of parts we manufacture in-house (yet again!).
- Improved assembly procedures at our HQ for a number of products.
- Improve Quality Control procedures at our HQ.
We hope these improvements continue to enrich your Adaptalux experience.
On the Horizon
As I mentioned in my introductory paragraphs, there are plenty of new ideas and products in the pipeline. In fact, I am surrounded by prototypes right now in my office, just like any inventor should be!
One of these products is Xenon Flash Arms 2.0, which I have been incredibly busy with refining and making even better than ever. I am sure these will be a great part of any macro photographers arsenal. They will be launched in Q1 2025 so keep your eyes peeled.
As for the other products, you will just have to wait and see ๐
A Personal Note
My young children, Arthur and Oliver, keep growing week by week. Arthur is now nearly 3 and Oliver is over 1 year old. Both are extremely mischievous and enjoy playing together. They bring much joy to my wife Hannah and I, and I would like to thank Hannah for putting up with me working late a lot this year. She is an incredible mum and supportive wife, both of which help Adaptalux thrive.

Marketing, AMPA Awards and our Amazing Community
We really love our community. The photography we continue to see daily on the Adaptalux Community Group blows us away. It is incredible the number of creative ways you use our lighting products, to create truly inspiring photographs.
This led us to establish our first ever photography awards this year, the Adaptalux Macro Photography Awards (or AMPA). We had over 1,000 entries in our very first year, which is a fantastic turnout for a brand-new competition. AMPA 2025, with even better prizes will be launching in March 2025. Winners for 2024 will be revealed in January.
As usual, I would like to thank Ben for his hard work this year. He continues to work on many advances within the website, our marketing strategy and the AMPA awards themselves. Of course, he also continues to make our amazing Adaptalux tutorials, which are released every 2 weeks on our Youtube Channel. So big up Ben, and thanks again for all of your hard work.

Shipping & Assembly Department
Also a big thank you to Billie, who has been as busy as ever this year! A record year in orders means many more parcels needed to be picked, packed and shipped to you. She also still finds the time to help with product sub-assemblies. Many of you may not know this, but Billie is actually my Mum, and I am really grateful for all of the work and support she puts in.
Due to increased demand, we also introduced a new member to the assembly team this year, Danielle. Danielle has been busy helping with assembly, and she has excelled in her first few months. So thank you, Danielle!
Bring on 2025!
We have plenty more plans for 2025, so watch this space closely. The Photography Show is back in March, this time at London ExCel, and we are really looking forward to seeing you all at a new venue. Be sure to book your tickets, and use our code ADLU25 to get 20% off.
Together, our brilliant little team and you, our community, continue to push the creative boundaries of macro photography forwards. When I started this company 10 years ago with Martin, I would never have thought it would inspire so many new and old photographers to get creative with their lighting. It really is an honour to still be providing the tools photographers need to create their beautiful images. We will continue to open new macro possibilities by offering innovative solutions for your macro lighting, and boy do you continue to blow our minds with the images you capture.
Please keep sharing your images taken with Adaptalux studio on our Facebook group, we love seeing your work and your creativity.
So once again, Thank You for your continued support over the past 10 years and let’s keep pushing that macro photography lighting boundary together. In the meantime, I hope you have a lovely Christmas and New Year, we will be back in a “Flash” in January ๐
Sam ๐
- 2024 – Sam’s Yearly Adaptalux Round-up - 24th December 2024
- Introducing Warm and Cold White LED Lighting Arms - 22nd May 2024
- 2023 – Sam’s Yearly Adaptalux Round-up - 22nd December 2023