Adaptalux – Macro Photography Lighting For Everyone.

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“A camera is a tool for learning how to see without a camera.” – Dorothea Lange 

When I began shooting macro photography about 7 years ago, I was excited but also a little apprehensive. Why was I apprehensive? Because of the lighting skills I needed to learn to create a good macro photograph. Just type the phrase ‘macro photography lighting’ into Google, and you are confronted by countless articles and pictures portraying numerous ways of lighting up a macro subject that is almost overwhelming, especially to beginners.

Whenever I take a photograph, I always keep this phrase in mind that a family member taught me, “capturing a photo is not just about capturing a particular subject, but to also create a unique interpretation of that subject and share it with the world”. For many, including myself, existing macro lighting equipment makes it difficult to achieve the second part of this phrase.

 

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This got me thinking, why does macro photography have to be such a big learning curve for beginners? Why is current macro photography lighting equipment limiting and time consuming to use? It came down to one answer: simplicity. Simplicity is a key factor that influences both the physical and psychological nature of how a user interacts with a product.

Adaptalux has been designed to make macro photography easy and accessible to photographers of all abilities. Furthermore, it has been designed to allow photographers to “create a unique interpretation of that subject and share it with the world”. To achieve this, I designed Adaptalux around a modular design, which allows you to physically ‘build’ a lighting environment around a subject quickly and intuitively all under one product. This links closely with the quote by Ansel Adams: You don’t take a photograph, you make it.” Because of this approach, Adaptalux is completely unique to each user as there are no limitations as to how it can be used. The product adapts to your existing photography skills, effectively removing any learning curve.

I designed Adaptalux around some of the most powerful LED chips currently on the market. This allows for continuous lighting, so the photographer has direct visual feedback of the lighting environment and how it is affecting the subject at all times. This gives the photographer confidence before they have even taken a photo, which is key, for allowing macro photography skills to develop and flourish. Another important factor about continuous light is the ability to create macro films. Most DSLR and digital cameras now have the ability to produce video, so why not unleash that capability on the macro world. You will be amazed at what you can create.

 

 

Because of these factors, Adaptalux essentially is an adaptive miniature lighting studio. It brings macro exploration to everyone in an easy and unrestrictive manner.

Macro photography inspires me to innovate through what I see down a macro lens, what will it do for you?

Now LIVE on Kickstarter!

We are pleased to announce that Adaptalux is now LIVE on Kickstarter. Lets make this happen!

CLICK HERE to go to the campaign.

Be a super star and share this project via social media!

This is an exciting period for us and we hope you find it exciting too! Support us and get Adaptalux at a fantastic price.

Many thanks,

The Adaptalux Team!

Adaptalux Tutorial: Episode One

Hello!

We hope you are enjoying the new website. Here is a first of a series of video blogs we are going to be making, showing you various ways of using Adaptalux.

In this episode Sam covers the Lighting Arms, showing how dynamic they are by building a lighting setup step by step around a macro subject.

The result:-

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Hope you enjoy watching. In the next episode we will start exploring some of the Adaptalux Effect Components.

Thanks!

Why Start Macro Photography?

Hi all,

So what is macro photography? Technically speaking, macro photography is creating a subject of at least 1:1 scale on your camera sensor. This means when the photo off the sensor is scaled up on a computer, it shows incredible details. Revealing these details that are invisible to the naked eye is fascinating and allows for boring subjects, such as a bottle of fairy liquid for example (below), to become something amazing.

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Apart from the fact macro photography provides great eye candy, it also inspires and educates. Seeing things for the first time not only opens your eyes, it also provides you with knowledge and experiences that can be shared with other people. What do I mean by this? Personally for me, when I see something new through a macro lens it not only captivates me, but it also starts a learning process. Why does it look like that? Why is it behaving like that?

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Take this macro picture of a Fly I took for example. Suddenly it isn’t just a ‘Fly’ anymore, but a fantastic piece of creation and engineering. Look at how the plates fit together. Why do the wings look like that? Every detail of this fly is like that for a reason, for survival, through evolution. It is an almost perfect machine. For me this helps inspire my design work as I can capture these new miniature feats of engineering in incredible detail and translate them though to my design work. I might use it for aesthetic inspiration, or even better, functional inspiration. My point is, you can use macro photography to gain NEW observations that can help build upon important things in your life and if you can share those experiences with other people, even better.

The great thing is macro photography does not have to be difficult to learn. You do not need to buy expensive lenses. All of my macro work is shot by reversing old prime lenses off eBay, which cost about £20. Here is a great article on macro shooting using reversed lenses.

For lighting, begin by just getting to grips with the basics, such as focal distances, aperture, exposure, all of which can be done well under direct sunlight. Then once you get confident with the basics, why not give Adaptalux a go?

leafI hope this post has inspired you to look into macro photography. I will be doing some video tutorials on macro photography using Adaptalux very soon. If you have any questions, post below and I will respond to them as soon as I can.

Thank you for reading this post and supporting Adaptalux,

Sam

 

Welcome to the Adaptalux website!

Hello,

Welcome to the brand new Adaptalux website. We really hope you like it and feel free to share with us your thoughts and any feedback in the comments section below.

The website has been designed to give you an insightful look into the company and product. We will also be taking Adaptalux pre-orders after the Kickstarter campaign through the Shop tab.

We are going to be writing weekly blog posts covering a broad range of topics. We want to inspire people to get creative with their photography and videography, so there will be Adaptalux tutorials and hints posted here regularly. We will also run design related research through here for new parts we are currently designing, we want to listen to you. Last but not least, we will also be running competitions through the blog with various prizes. Who doesn’t like winning free stuff?

Lastly, the blog is the fast way to communicate with our posts using the comments section below, we want to hear your thoughts.

Please share Adaptalux with your friends and spread the word! Please enjoy this photo of foam, macro-fied using Adaptalux.

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Feel free to follow us on Facebook, Twitter, Google +, Flickr, Youtube and Instagram for daily macro goodness.

Thank you,

Sam