Why Start Macro Videography?


You may have seen my post a few weeks ago, why start macro photography?

I have decided to write a similar post but turning my attention to macro videography. Most modern digital cameras have the ability to produce HD video recordings. This is great news for the photography market in general, as it means you no longer have to buy a camera and a video recorder, you get both in one package.

There is also another huge advantage to this, you can now shoot macro photos and video without changing your photographic equipment. See some amazing movement in your viewfinder? Just hit that record button and then go back to snapping still shots. Its easy, and with Adaptalux its even easier. There is now no need to change your lighting configurations for photos and videos, Adaptalux does both.

Check out this video of a really ordinary subject, washing-up liquid. Add a macro lens, some unique lighting and start filming and suddenly you are immersed in a completely new world. Everyone with a computer can get some free video editing software such as iMovie or Movie maker. Do more with the videos you capture and turn them into stories.

Macro videography allows you to see the amazing miniature worlds seen down a macro lens in real time. Compare it to been an ant, and how they see the world, its incredible, its inspiring.

Go try macro videography now, you will not be disappointed. If you would like any help or tips, then send us a message below!

Many thanks,




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CLICK HERE to go to the campaign.

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This is an exciting period for us and we hope you find it exciting too! Support us and get Adaptalux at a fantastic price.

Many thanks,

The Adaptalux Team!

Why Start Macro Photography?

Hi all,

So what is macro photography? Technically speaking, macro photography is creating a subject of at least 1:1 scale on your camera sensor. This means when the photo off the sensor is scaled up on a computer, it shows incredible details. Revealing these details that are invisible to the naked eye is fascinating and allows for boring subjects, such as a bottle of fairy liquid for example (below), to become something amazing.


Apart from the fact macro photography provides great eye candy, it also inspires and educates. Seeing things for the first time not only opens your eyes, it also provides you with knowledge and experiences that can be shared with other people. What do I mean by this? Personally for me, when I see something new through a macro lens it not only captivates me, but it also starts a learning process. Why does it look like that? Why is it behaving like that?


Take this macro picture of a Fly I took for example. Suddenly it isn’t just a ‘Fly’ anymore, but a fantastic piece of creation and engineering. Look at how the plates fit together. Why do the wings look like that? Every detail of this fly is like that for a reason, for survival, through evolution. It is an almost perfect machine. For me this helps inspire my design work as I can capture these new miniature feats of engineering in incredible detail and translate them though to my design work. I might use it for aesthetic inspiration, or even better, functional inspiration. My point is, you can use macro photography to gain NEW observations that can help build upon important things in your life and if you can share those experiences with other people, even better.

The great thing is macro photography does not have to be difficult to learn. You do not need to buy expensive lenses. All of my macro work is shot by reversing old prime lenses off eBay, which cost about £20. Here is a great article on macro shooting using reversed lenses.

For lighting, begin by just getting to grips with the basics, such as focal distances, aperture, exposure, all of which can be done well under direct sunlight. Then once you get confident with the basics, why not give Adaptalux a go?

leafI hope this post has inspired you to look into macro photography. I will be doing some video tutorials on macro photography using Adaptalux very soon. If you have any questions, post below and I will respond to them as soon as I can.

Thank you for reading this post and supporting Adaptalux,



Welcome to the Adaptalux website!


Welcome to the brand new Adaptalux website. We really hope you like it and feel free to share with us your thoughts and any feedback in the comments section below.

The website has been designed to give you an insightful look into the company and product. We will also be taking Adaptalux pre-orders after the Kickstarter campaign through the Shop tab.

We are going to be writing weekly blog posts covering a broad range of topics. We want to inspire people to get creative with their photography and videography, so there will be Adaptalux tutorials and hints posted here regularly. We will also run design related research through here for new parts we are currently designing, we want to listen to you. Last but not least, we will also be running competitions through the blog with various prizes. Who doesn’t like winning free stuff?

Lastly, the blog is the fast way to communicate with our posts using the comments section below, we want to hear your thoughts.

Please share Adaptalux with your friends and spread the word! Please enjoy this photo of foam, macro-fied using Adaptalux.



Feel free to follow us on Facebook, Twitter, Google +, Flickr, Youtube and Instagram for daily macro goodness.

Thank you,